Health and personal care brand optimizes for profitable growth
The shift in advertising from traditional mediums to online began in the late 90s, and during that time Return on Ad Spend (ROAS) became the standard metric to ultimately answer the question, “how much sales did my online ad generate?” While ROAS may consider how sales are exposed to advertising it doesn’t have any notion […]
Online grocery brand rings up growth and protects margin
An online grocery brand looking to enter the market against giants turned to Incremental to boost growth without increasing ad spend. In this case study, we’ll examine two ways entrant brands can get more out of their advertising aimed at driving traffic to digital channels. The opportunity: In this case study, we will examine two […]
Study: Do ecommerce managers know which channels have the Best marketing ROI?
This article is part of our Incremental Research series. We’re sharing findings from our data and research and turning them into insights that brands can use to make better business decisions that drive incremental sales. We recently surveyed over 300 ecommerce leaders in consumer packaged goods (CPG), direct-to-consumer (DTC), and retail spaces. We found that […]
The ecommerce brand’s guide to Amazon Prime Day: Best practices & strategies
Amazon Prime Day started in 2015 to celebrate Amazon’s 20th birthday and has quickly become a mainstay of the e-commerce marketing and promotion calendar with over $12 billion spent last Prime Day in October 2022. Our guide will help you prepare for the next Amazon Prime Day, what to do the day of, and how […]
The importance of effective inventory management in powering incremental sales
Managing inventory levels is a crucial aspect of profitable growth for any brand – but did you know it can also power incremental gains? Being short on stock is one problem, but the opposite issue – overstocking – can be just as damaging to your bottom line with the costs of long-term storage in today’s […]
Three ways to boost sales performance for seasonal product
Holidays, annual events, and seasonal shifts can all drive consumer demand. For many brands, these seasonal or holiday periods can make or break their financial performance for the full year. How can brands ensure they are set up for seasonal success? While numerous factors go into such a success we will focus on two key […]
