The Optimization Opportunity in Retail Media: Why last-touch attributed sales hides opportunity
US retail media spend crossed $40B last year, with Amazon taking the lion’s share. eMarketer forecasts that by 2024, this will account for nearly 1 in 5 digital advertising dollars. While the scale of this spend is staggering, what has been truly mind-boggling is the speed at which retail media has reached these levels: search […]
