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Skye tell The ADOTAT Show there's no connection between last-touch attribution and incremental sales.

Alex goes deep into one of retail media's "most controversial, yet most desired" terms.

This expanded integration gives advertisers a clear, causal view of how media both on and off TikTok translates into purchases through the platform.

CEO David Pollet calls for a paradigm shift in measurement as commerce media moves into brand budgets.

Executive Vice President Skye Frontier shares five learnings applied by high performing CPG brands.

WPP Media's clients will benefit from an API-driven architecture that pulls incrementality metrics from Incremental.

Executive Vice President Skye Frontier spoke with Jim Gianoglio and Simon Poulton about commerce media incrementality.

Co-founder Jesse Leikin writes about retail media measurement challenges.

Retail Brew interviews Executive Vice President Skye Frontier about his role.

The prestigious program honored our collaboration with Bayer and Skai.

Consumer behavior crosses walls, so measurement should too.

Walmart Connect highlights Incremental among its measurement partners.

Executive Vice President Skye Frontier explains why brands need both MMMs and retail media measurement tools.

Executive Vice President Skye Frontier offers his two cents on the trends marketers should watch for this year.

CEO David Pollet weighs in on what's ahead for the retail media industry this year.

Executive Vice President Skye Frontier examines retail media's two categories.

This article shares our new case study with Bayer and Skai.

The partnership sets a new standard in integrated retail media incrementality measurement and activation.

Executive Vice President Skye Frontier examines retail media's two main categories: shoppable media and retailer-powered media.

CEO David Pollet breaks down why it is so critical to look beyond just advertising when evaluating performance.

This article covers our new partnership with Skai, the leading omnichannel advertising platform specializing in walled garden media.

The first-of-its-kind partnership integrates neutral third-party measurement with omnichannel media activation, offering advertisers a solution to one of the industry’s biggest challenges.

The company was recognized in the Product & Solution category.

Juday, former leader at P&G and Pacvue, joins global leader in neutral retail media measurement as Senior Vice President of Commerce Strategy.

The new partnership allows brands and agencies to easily integrate their Walmart Connect search and display campaigns directly into Incremental.

Incremental has made two strategic hires to elevate its partnership and client success groups.

Insights from CEO David Pollet and SVP of Growth Skye Frontier are included in this article about retail media measurement challenges.

Cynopsis reports on Incremental's strategic partnership with GroupM, WPP's media investment group.

Digiday reports on Incremental's strategic partnership with GroupM, WPP's media investment group.

This article references Incremental's strategic partnership with GroupM as an example of the uptick in retail media measurement.

Retail Times reports on the strategic partnership with GroupM, WPP's media investment group.

Adweek reports on the strategic partnership announced at the Cannes Lions Festival.

The strategic partnership brings Incremental’s retail media forecasting, planning, and measurement intelligence into Open Media Studio.

Leikin joined other retail media industry leaders in an awards ceremony at the 2024 Future Forward conference.

CEO David Pollet speaks with Econsultancy's Ben Davis about incrementality in retail media.

SVP of Growth Skye Frontier writes about the importance of modeling and experimentation in measurement.

In this webcast, SVP of Growth Skye Frontier presents "Going Beyond ROAS."

In this article, CEO David Pollet comments on the IAB/MRC Retail Media Measurement Guidelines.

CEO David Pollet shares how to use the adstock effect to gain a more nuanced understanding of ads.

In this interview, CEO David Pollet discusses his history in the martech industry and more.

CEO David Pollet explains why standardized neutral measurement is necessary.

In this webcast, SVP of Growth Skye Frontier presents "Measuring Retail Media."

CEO David Pollet explains some of the challenges with effectively measuring retail media.

SVP of Growth Skye Frontier weighs in on the future of advertising analytics.

SVP of Growth Skye Frontier offers 2024 predictions for retail media.

SVP of Growth Skye Frontier shares thoughts on retail media’s integration with traditional media planning.

CEO David Pollet explains retail media's unique measurement challenges.