solutions

Built for Commerce Media

The only neutral third-party measurement platform purpose-built for commerce media

To effectively measure commerce media, you need a platform that understands both media and commerce dynamics. Incremental is the only measurement platform purpose-built to do both. Incremental measures marketplace and retailer dynamics like search rank, competitive pricing, buy box ownership, and ratings and reviews. Our platform also looks beyond your digital shelf to understand how outside media influences product discovery and brand awareness, which supports your onsite media’s performance.

Compared to last-touch attribution and legacy measurement approaches, Incremental is the only solution built for the needs of commerce media.

Differentiator

Incremental

Native Media Platform Last-Touch Attribution

Legacy Measurement

Provides a comparable measure across RMNs and the funnel

Measured by a third party not involved in media buying/selling

Provides measurement based on causal inference techniques

Easily translate insight into action through automation at scale

At least daily campaign-level reporting

Includes awareness of organic commerce factors like search rank, pricing, ratings, etc.

measurement & reporting

Standardized Measurement

Compare media performance across retailers and across the full funnel—apples to apples, and oranges to oranges.

Replace ROAS

Last-touch attribution and return on advertising spend (ROAS) do not correlate with true incremental sales growth, making them a poor signal to use for allocation, planning, optimization, and forecasting.

Incremental’s measurement is grounded in multiple causal inference frameworks and conforms to Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) guidelines on incrementality measurement. This robust methodology, combined with speed and granularity, allows you to replace ROAS as your default performance measure.

Consolidated Reporting

Spend your time tracking performance—not on formatting spreadsheets.

Each Retail Media Network (RMN) uses its own methodology and definitions to track performance, making it nearly impossible to compare results. Incremental’s platform applies a consistent measurement lens, making comparing performance across retailers and across the funnel easy. See all of your commerce media performance in one place.

Privacy Safe

No PII required.

Our privacy-safe solution connects your media investments and sales across all online and offline channels to provide you with a comprehensive view of advertising performance without relying on user-level tracking or PII.

Campaign Optimization

Optimize for Incrementality

Improve media efficiency by optimizing towards incremental sales.

Last-touch attribution has no correlation with true incremental sales growth, making it a poor signal to use for campaign optimization and budget setting. Incremental sales and incremental return on investment (iROI) provide a robust, causal-based performance measure that can be optimized against. With an automated recommendation engine and direct API integrations into buying platforms like Skai, Pacvue, Flywheel, and WPP Open, it has never been easier to optimize towards incrementality within your existing media buying workflows.

Industry-leading brands are already realizing results by optimizing towards incrementality.

Read Case Studies

scenario planning & forecasting

Make a Plan to Hit Your Sales Goal

Plan budgets and forecast sales based on facts.

Budget Based on Your Sales Goals

Find your just-right retail media budget to hit your sales goals and incorporate into joint business planning (JBPs) with retailers.

Incremental’s machine-learning models forecast your expected baseline sales, then allow you to simulate the impact of different budget scenarios—providing you with a fact-based approach to budget setting and sales forecasting.

Test Before You Act

Test your budget changes before making them.

Simulations allow you to plan out different investment scenarios at a channel- and campaign-level, and explore the scenarios’ projected impact on future performance. Answer crucial questions like:

Can I hit my sales goals with this budget?
What will projected incremental sales be at this spend?
How should I distribute the budget across strategies?

commerce data engine

Commerce and Media in One Place

Discover a one-stop shop for shopping data.

Legacy measurement approaches include marketplace dynamics like inventory, search rank, promotions, subscriptions, and competitive pricing. Incremental’s measurement is built on top of a commerce data engine platform that consolidates and graphs digital shelf data, omnichannel retail data, and media data into a single view.

Consolidated Reporting

Track everything, in one place. Aggregate up or drill down by brand, channel, or stock-keeping unit (SKU) with customizable taxonomies. Deliver omnichannel reporting to your team across retail, advertising, inventory, and financial performance.

Automated Reporting and Goal Tracking

Stay updated, on your terms. Incremental proactively tracks your profit and sales goals, monitors progress, and identifies opportunities to close gaps against them. These goals can be set by company, brand, and channel, and customized at the user level. Get updates on progress via automated daily emails.

Drive Profitable Growth

Watch where your money goes. Consolidated financial reporting provides visibility into both above- and below-the-line costs down to a stock keeping unit (SKU). Uncover hidden costs associated with selling across channels and optimize for profitable growth.