The Standard in Commerce Media
The Only Incrementality Platform Built for Commerce Media
Unlock the Science of More Sales
Replace ROAS
Last-touch attribution and return on advertising spend (ROAS) mistakes coincidence for causation. Decades of research have shown no correlation between click-based attribution and incremental sales.
Incremental’s Causal Intelligence enables you to replace ROAS and optimize for real growth.
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The Standard in Commerce Media
Measurement across the funnel and Retail Media Networks (RMNs) is inconsistent and fragmented. Our tool provides a consistent lens—all from a trusted third party that doesn’t buy or sell media.
Incremental is your trusted partner.
Easily Activate
We are the industry’s only measurement solution seamlessly connected to media execution platforms. With a push of a button, our intelligence flows into the world’s leading omni-channel media buying platforms like Pacvue, Skai, WPP Open, and Flywheel.
Causal Intelligence You Can Action On.
Built for Commerce
Commerce media exists within dynamic marketplaces where conditions like search rank, pricing, ratings and reviews, and competitive presence on page change constantly. Understanding how these commerce factors influence media performance is crucial.
Incremental is purpose-built to account for commerce factors—not just media.
Plan Confidently
Do you struggle to answer questions like: “How much do I need to invest to hit my sufficiency plan?” and “Where do I spend my next dollar in search and offsite?” Let our Scenario Planning application simulate different investment levels and mixes and help you plan budgets and forecast sales with confidence.
Planning and forecasting backed by causal science.
Read Up on Commerce Media
On the blog, learn about commerce media, measurement, and explore how businesses leverage Incremental to grow.
Browse the Blog
Discover Incremental Growth
Get a personalized demo—book a spot on our calendars today. (We’re ready when you are.)