our customers

Who UsesIncremental?

This platform is for commerce media—whether you are at an agency or a brand. Incremental makes your job of driving growth easier. We’ve purpose-built it with your needs in mind.

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Manufacturers

Incremental is used today by leading global manufacturers across their ecommerce teams, customer teams supporting key retailers, media and shopper marketing, and analytics groups. Incremental helps these teams measure, plan, and optimize their investments in commerce media for growth.

incremental sales

Make Every Budget Dollar Count

If you only have so many dollars to spend, you can’t waste them in the wrong place. A joint business plan (JBP) with a retailer may require committed media spend, so how do you maximize the impact of it? Drive incremental sales based on trusted intelligence from a neutral platform. (That’s us.)

forecasting

Set Realistic Sales Goals

Ground your sales forecasts in fact. Determine exactly how far your advertising budget will go, and forecast how much more budget you need to reach sales goals.

simulations

Plan with Confidence

Toss around some bold ideas. Incremental’s simulations allow you to test the impact of retail media budget changes, so that you can make big decisions with confidence.

Commerce Agencies

Managing the complexity of commerce media is no easy task. Incremental provides tools purpose-built for both small and large agency teams that help you work efficiently and deliver on your advertiser’s goals.

Incremental is a partner for high performance marketing agencies

better attribution

Get Full Credit

Last-touch attribution doesn’t capture all the work your agency did to drive sales growth. Incremental tracks impact across channels and online-to-offline, ensuring you get full credit for sales driven.

stronger forecasting

Develop Media Plans with Ease

Incremental’s Simulation and Planning applications save you time, allowing you to easily run different permutations of budgets and allocations across channels and platforms. You can also let the model generate a recommended allocation for you.

Commerce Media Ecosystem Partners

There’s a whole ecosystem of platforms and partners helping brands, agencies, and retailers. Incremental’s neutrality means we partner across the ecosystem.

Enhanced data

Integrate Incrementality

Incremental can supercharge media buying platforms with granular incrementality signals, delivered to you via APIs and data feeds. It’s your own platform, models, and optimization engine—enhanced with Incremental’s data.

neutral measurement

Provide Transparent Measurement

One of Incremental’s key pillars—neutrality—can be yours as well. Integrating with Incremental allows you to offer third-party, neutral measurement and reporting to your customers.

normalized data

Access On-Demand Data, Whenever You Need It

Fuel your analytics, models, and projects with normalized commerce data—available whenever you need it. Build your own campaign automation, analytics, or reporting workflows. Incremental automatically handles data collection, cleansing, and normalization, so you can focus on strategic insights and the bigger picture.

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