Most measurement tools tell you what happened. Causal intelligence tells you why.

Five questions retail media leaders need to move beyond ROAS and make smarter, more defensible budget decisions.

Every brand wants to know if their retail media is working. But getting to that answer is just the start.

The MMM vs. incrementality debate has brands choosing between two tools that were never actually in conflict. Here's why you need both.

How we think the industry will change this year.

Research shows last-touch attribution was never a good metric.

ROAS masks the incrementality of conquesting strategies.

For CPG brands advertising on retail media, the product matters more than the ad.

Information is advantage.

Incrementality measures what your ads actually caused — not just what happened after someone saw them. Here's why it's replacing ROAS in commerce media.

Incremental and Skai partner with Bayer to improve incremental return on investment (iROI) by 32%.

We asked our leaders what changes and innovations they expect to see in retail media networks this year.

In this two-part series, we’re unpacking the two major categories of factors that drive sales online: media and retail.

Todd Miner, senior technical product manager, and Skye Frontier, senior vice president of growth, spoke about the changes they’re seeing in the retail media measurement space.

Our new head of customer success talks about her plans for building out the department.

A roundup of our digital media advice for preparing for the big sale event next month.

Learn how a CPG brand doubled sales by using iROI to optimize its campaigns.

Our SVP of Growth shares his path to retail media and offers predictions for the industry.

Retail media buyers love and hate return on ad spend (ROAS)—which misses incrementality.