SOUTIONS

Built for Commerce Media

Incremental is the only neutral third-party measurement platform purpose-built for commerce media

Incremental measures marketplace and retailer dynamics like search rank, competitive pricing, buy box ownership, and ratings and reviews. Our platform also looks beyond your digital shelf to understand how outside media influences product discovery and brand awareness, which supports your onsite media’s performance.

Compared to last-touch attribution and legacy measurement approaches, Incremental is the only solution built for the needs of commerce media.

    
            Differentiator
            Incremental
            Native Media Platform Last-Touch Attribution

            Legacy Measurement

            Cross Retailer / Full Funnel Consistency
Provides a comparable measure across RMNs and the funnel

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            Neutrality
Measured by a third party not involved in media buying/selling

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            Causal Inference
Provides measurement based on causal inference techniques

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            Actionability
Easily translate insight into action through automation at scale

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            Speed / Granularity
At least daily campaign-level reporting

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            Commerce Awareness
Includes awareness of organic commerce factors like search rank, pricing, ratings, etc.

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Differentiator	Incremental	Native Media Platform Last-Touch Attribution	Legacy Measurement
Cross Retailer / Full Funnel Consistency Provides a comparable measure across RMNs and the funnel	🟣		🟣
Neutrality Measured by a third party not involved in media buying/selling	🟣		🟣
Causal Inference Provides measurement based on causal inference techniques	🟣		🟣
Actionability Easily translate insight into action through automation at scale	🟣	🟣
Speed / Granularity At least daily campaign-level reporting	🟣	🟣
Commerce Awareness Includes awareness of organic commerce factors like search rank, pricing, ratings, etc.	🟣

MEASUREMENT & REPORTING

Measure What Moves the Business

ROAS doesn't correlate with sales growth, and last-touch attribution is a fiction.

Incremental offers a consistent measure of truth across every retailer, every channel, and every campaign with causal measurement grounded in multiple inference frameworks. We’re aligned to IAB and MRC guidelines, require no PII, and deliver data daily at the campaign and SKU level.

Scatterplot of ROAS vs. Incrementality in campaign performance

CAMPAIGN OPTIMIZATION

Optimize on the Right Signals

Incremental's automated recommendation engine uses iROAS as the optimization signal and integrates directly with Skai, Pacvue, Flywheel, and WPP Open, so better decisions happen inside the workflows you already use.

Incremental integrates with Skai, Pacvue, Flywheel, and WPP Open

SCENARIO PLANNING & FORECASTING

Plan budgets and forecast sales with causal models, not gut instinct.

How much spend does it take to hit your sales goal? What happens if you shift budget from one campaign to another? Explore investment scenarios at the channel and campaign level before moving a dollar.

Know Before You Commit

COMMERCE GRAPH

Commerce and Media,
Together at Last

Incremental's commerce data engine consolidates digital shelf data, omnichannel retail data, and media data into a single graph to account for what's happening in commerce, not just in media. Search rank, pricing, inventory, promotions, competitive dynamics: all of it feeds the model.