contributor

Dave Pollet

January 24, 2025

Retail Today: 2025: A New Era for Retail Media

CEO David Pollet weighs in on what's ahead for the retail media industry this year.

December 4, 2024

Retail TouchPoints: Why Ads Can’t do it All: How Commerce Influences the Path to Purchase

CEO David Pollet breaks down why it is so critical to look beyond just advertising when evaluating performance.

November 21, 2023

Total Retail: The Fight for Independent Measurement in Retail Media

February 13, 2024

Total Retail: From Fragmentation to Sophistication: The Need for Neutral Measurement in Retail Media

CEO David Pollet explains why standardized neutral measurement is necessary.

December 12, 2023

MarTech Series: Forging the Future of Attribution for Retail Marketing

CEO David Pollet explains retail media's unique measurement challenges.

January 23, 2024

Retail TouchPoints: Causation or Coincidence? The Need for Incrementality Measurement in Retail Media

CEO David Pollet explains some of the challenges with effectively measuring retail media.

Adweek: Retail Media Measurement Must Extend Beyond Search and Across Channels

CEO David Pollet shares how to use the adstock effect to gain a more nuanced understanding of ads.