About Us

Retail media’s neutral measurement moment.

Incremental’s mission is to help everyone to identify and deliver more growth.

Meet the Leadership Team

Our leaders are paving the way for retail media’s neutral measurement moment.

Dave Pollet

Chief Executive Officer
David is Chief Executive Officer at Incremental. A skilled go-to-market growth leader with experience scaling SaaS startups and public company divisions ranging from $5M-$100M+ in ARR, David has 25 years of experience in sales, marketing and strategic leadership roles. In his role as CEO, David is responsible for accelerating the company’s growth and transforming GTM operations as Incremental establishes its leadership in the ecommerce category. Prior to joining Incremental, Dave was most recently CRO at convergent TV platform Cross Screen Media, and has held leadership roles at companies including Drawbridge, Neustar, Bank of America, and LendingTree

Jesse Leikin

Chief Product Officer / Co-Founder

Jesse is an entrepreneur and product leader with focused technical experience in ecommerce, analytics, and advertising technology. He has spent more than 15 years enabling digital business. He serves as Entrepreneur in Residence at Grit Capital Partners and leads the product team at Incremental. Having led development of SDKs and APIs for Millennial Media, AOL, Flurry and Verizon, tens of thousands of developers and platforms have used his products to manage their advertising and analytics solutions.

Kelly DeFelice

VP, Finance
Kelly is a driven finance operator with over 15 years of experience working to build processes for companies from startup to IPO. Most recently she was running Sales Finance at Tastemade. Prior to that she spent seven years at Millennial Media working in various finance, chief of staff and sales operations roles, ultimately transitioning to Aol through acquisition. At Millennial she was heavily involved in IPO preparation and various M&A deals. Her areas of expertise include forecast and budget management, strategic sales planning, sales tool development, sales compensation and process development and improvement. She loves a good excel spreadsheet!

Skye Frontier

SVP, Growth
Skye is a go-to-market leader with deep background in advertising effectiveness and brand strategy. He has spent his career helping brands use predictive analytics to guide how they deploy marketing resources to grow their brands. Prior to Incremental, he held roles at BERA, Neustar, and comScore focused on brand strategy, marketing effectiveness, and media measurement.

Paul Palmieri

Executive Chairman
Paul is a visionary, leader, and investor who helped define the mobile advertising industry and the app economy business model. As co-founder, Chairman and CEO of Millennial Media, Paul built an industry-defining team and platform, and oversaw its $1.4 billion IPO. As Managing Partner of Grit Capital Partners, he is a successful investor in early-stage technology companies, leading a high performing early-stage venture capital fund. Paul previously led consumer mobile data for Verizon in the early stages of mobile internet growth, where he and his team struck deals with some of the world’s largest technology, brand and entertainment companies, building a 4.5bn business in just 5 years. Early in his career, he led one of the earliest outsourced ecommerce logistics businesses that combined technology platforms with consumer distribution in the telecommunications space.

Uncover Incremental Growth

Let’s talk about your brand and the benefits of predictive, neutral measurement.