Incremental and Skai partner with Bayer to improve incremental return on investment (iROI) by 32%.

Learn how a CPG brand doubled sales by using iROI to optimize its campaigns.

For many brands, seasonal holiday periods can make or break financial performance. How can brands ensure success? Learn two focus areas.

Avoid the opposite of incremental growth by striking the perfect inventory balance. Learn how with our inventory management tips.

Go behind the scenes of one brand to show the importance of more robust measurement in retail media when running ads alongside promotions.