Incremental joins the Walmart Connect Partner Network
Incremental has joined the Walmart Connect Partner Network, which enables Walmart Connect advertisers to now easily plan, track, and optimize their retail media campaigns for incremental growth.
The new partnership will give brands and agencies using the Walmart Connect advertising platform access to Incremental’s technology, empowering marketers to go beyond metrics such as return on ad spend (ROAS) to understand the true contribution retail media has to their top-line revenue growth.
Investment in retail media has skyrocketed in 2024, with WARC reporting that worldwide investment will grow to $153.3 billion by the end of the year. This rapid growth has brought critical considerations into how retail media investments are measured, and the need for consistent, holistic measurement across the fragmented ecosystem.
“Purpose-built measurement for retail media is the next frontier for brands and agencies,” said David Pollet, CEO of Incremental.
The new partnership will help enable advertisers to holistically plan, measure, and maximize the impact of their retail media investments using incrementality-based measurement.
“We’re excited to partner with Walmart Connect to provide advertisers with holistic retail media measurement,” Pollet said. “Having access to our technology will not only help them get a better understanding of the true value of their Walmart Connect campaigns, but also help them to maximize the ROI of those investments.”
The partnership will be available immediately to joint customers, who will be able to integrate Incremental into their Walmart Connect campaigns via direct APIs.
