Incremental expands leadership team with two senior hires
BALTIMORE, MD — July 18, 2024 — Incremental, the leader in neutral retail media measurement, today announced it’s expanding its senior leadership team to support the company’s rapid growth.
Bolstered by new partnerships with key industry players, including GroupM, Incremental—which helps brands and agencies drive incremental growth from their retail media investments—has made two strategic hires to elevate its partnership and client success groups.
Ryan Johnson joins the rapidly expanding company as its new VP of Strategic Accounts, responsible for driving forward Incremental’s strategic partnerships.
Previously, he held executive roles at global market research company Kantar, where he led the company’s go-to-market strategy for BrandDynamics, Kantar's syndicated brand tracking SaaS platform. He has also held strategic executive roles at BERA and BAV & PBS Insights, both within WPP.
Erin Wilde has also joined as Head of Customer Success, where she will be responsible for leading all client relationships, driving customer adoption and helping brands maximize the value they get from Incremental’s technology.
Prior to joining Incremental, Erin was the VP of Customer Success at Yext, where she helped household names like Verizon, FedEx, Walmart, and CVS manage their digital brand presence. She has also held executive CS roles at marketing insights companies Affinio and Ipsos, supporting the largest global CPG brands and ad agencies inclusive of Unilever, PepsiCo, WPP, Publicis, and Omnicom.
The new arrivals will be based in New York and Atlanta respectively, and both will report to Skye Frontier, SVP of Growth.
The new hires come at an exciting time for the retail media measurement platform, which has rapidly expanded its capabilities, while co-founder and SVP of product and technology, Jesse Leikin, was also recently honored as a winner of P2PI’s 40 Under 40 Awards.
The retail media industry is forecasted to grow by nearly $130 billion in 2024, 21.8%— faster than all other media formats. Incremental’s measurement approach is purpose built for retail media and is compatible across walled gardens, enabling seamless deployment within a brand's existing ecosystem of retail and media partners. The platform generates insights granular enough to drive daily campaign optimization decisions while robust enough to be prescriptive in sales forecasting and broader media planning.
“Advertisers are asking for incrementality-based measurement in retail media, but they are limited by a lack of neutral, third-party options,” said David Pollet, CEO of Incremental. “With an increasing number of formats embracing retail media, brands and agencies need to get a full picture of how it drives incremental growth from a neutral third party they can trust. Erin and Ryan are each superstars in helping clients integrate our platform into data-driven strategies to drive growth.”
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About Incremental
Incremental helps brands and agencies drive incremental growth from their retail media investments through neutral and transparent measurement. Our approach is designed to be PII-free and compatible with the types of data available from the walled gardens, enabling it to be deployed seamlessly within a brand's ecosystem of retail and media partners. Our methodology makes use of several well-established techniques to provide both a high degree of predictive accuracy and business utility. The resulting model generates insights granular enough to drive daily campaign optimization decisions while robust enough to be prescriptive in sales forecasting and media planning.
Media Contact
Brook Terran
Evergreen & Oak
brook@evergreenandoak.com
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