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Skye Frontier

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Incremental Staff
Skye Frontier
Dave Pollet
Press
case study
January 7, 2025

Total Retail: 'Is Retail Media Distribution or Advertising? It’s Both'

Executive Vice President Skye Frontier examines retail media's two main categories: shoppable media and retailer-powered media.
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Media Measurement
case study
November 4, 2024

What does it mean to be media aware?

In this two-part series, we’re unpacking the two major categories of factors that drive sales online: media and retail.
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Ad Optimization
case study
June 28, 2024

Amazon Prime Day tips for retail media buyers

A roundup of our digital media advice for preparing for the big sale event next month.
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Case Studies
case study
May 3, 2024

How a CPG brand optimized for iROI and doubled sales

Learn how a CPG brand doubled sales by using iROI to optimize its campaigns.
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Press
case study
April 11, 2024

Chain Store Age: Looking Beyond Lift Testing: Apply Incrementality to Retail Media

SVP of Growth Skye Frontier writes about the importance of modeling and experimentation in measurement.
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Press
case study
March 28, 2023

Multichannel Merchant: Retail Media and the Optimization Opportunity

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Media Measurement
case study
March 28, 2024

Avoid these four common ROAS traps

Retail media buyers love and hate return on ad spend (ROAS)—which misses incrementality.
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