Case Studies

Learn how a CPG brand doubled sales by using iROI to optimize its campaigns.

With retail media growth and increased adoption, one brand leveraged Incremental to understand how they could make the case internally to participate in a new retail media network (RMN) - even with constraints.

Achieve sustainable profitable growth and overcome double counting with Incremental's channel mix optimization solution.

The shift in advertising from traditional mediums to online began in the late 90s, and during that time Return on Ad Spend (ROAS) became the standard metric to ultimately answer the question, “how much sales did my online ad generate?” While ROAS may consider how sales are exposed to advertising it doesn’t have any notion of profit.

We recently surveyed over 300 ecommerce leaders in consumer packaged goods (CPG), direct-to-consumer (DTC), and retail spaces.

For many brands, seasonal holiday periods can make or break financial performance. How can brands ensure success? Learn two focus areas.