Ad Optimization

A roundup of our digital media advice for preparing for the big sale event next month.

Amazon just announced Prime Day, but for brands looking to create the biggest opportunities, the hard work of brand building and awareness started months ago.

Optimize your Amazon Prime Day participation with our guide to Amazon best practices. Learn how to prepare, what to do, and how to measure success.

Retail media is difficult to measure effectively due to walled gardens. Learn how you can credit the right factors on the path to purchase.

What do an endcap and a polar bear have in common? Both are employed by Coca-Cola to market their products.