Media Measurement

Our SVP of Growth shares his path to retail media and offers predictions for the industry.

Retail media buyers love and hate return on ad spend (ROAS)—which misses incrementality.

Discover alternative approaches retail marketers can consider to effectively measure campaigns.

Go behind the scenes of one brand to show the importance of more robust measurement in retail media when running ads alongside promotions.

Retail media is growing up quickly. But if the measurement doesn’t improve, it may not be able to stay at these heights forever. Even as retail media spurs a proliferation of new ad networks and transforms the digital advertising landscape, there are growing pains as brands and agencies seek to realize the full promise of advertising that harnesses close proximity to the point of sale and the power of first-party retailer data.

Avoid the opposite of incremental growth by striking the perfect inventory balance. Learn how with our inventory management tips.

Just joining us? This is part 2 of a two-part series on media intelligence for attribution in retail marketing. We recommend starting with our brief history of attribution here.