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Alternative approaches to retail media measurement

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Using iROI to optimize retail media alongside promotions

How a health and wellness brand justifies additional retail media investment

How to avoid measurement pitfalls in retail media

The Optimization Opportunity in Retail Media: Why last-touch attributed sales hides opportunity

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Health and personal care brand optimizes for profitable growth

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Online grocery brand rings up growth and protects margin

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Study: Do ecommerce managers know which channels have the Best marketing ROI?

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The ecommerce brand’s guide to Amazon Prime Day: Best practices & strategies

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The importance of effective inventory management in powering incremental sales

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Three ways to boost sales performance for seasonal product

The Endcap and the Polar Bear: A history of attribution in retail marketing

Incrementality: The future of attribution in retail marketing

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